Web Design
What You Need To Know About Web Design
Web design is the first thing that comes to mind when one talks about building a website. Conventionally, web design is normally handled by graphic designer. What appears in your mind when we talk about web design? A nice looking and attractive webpage? Flash with lots of motion and flashy graphics?
Most of us including business owners have similar concept of web design. There is nothing wrong with that. However, we need to be aware that what works well in the offline world may not work online. In fact, if you do everything the same as you would for designing your flyers, brochures, and other printed media, it will not work. Yes, it will not work. It will fail you miserably. That is one major reason why most business website has ZERO traffic and visitors. Most of the visitors that appear at the website were either from offline advertisement, online advertisement or through other forms of offline activities.
Wed Design For Offline Purpose
Graphic designers in the past were not trained to designed for website. Soon they learned why the website they designed was not fit for online webpage. Still there are many web designers out there who have no clue what are the important considerations for online media. There are still plenty of business websites that were designed by the old school of designers. Some have realized the drawback and re-designed their website.
Is it wrong to design your website just like you would for offline medium? No. There is definitely nothing wrong if, and only if, you rely solely on offline means to drive visitors to your website. Yes, it still serves good purpose. But, if that’s all a website could accomplish, it really defies to be called a website, which means a site of information on the world wide web. The web is virtual and seamless. Hence the visitors, at least the majority of them, should have arrived there through online channels. This may sound a bit extreme and unforgiving.
Web Design Is More Than Just Design
Web Design is certainly more than just design because the design is for the web. Just as with flyer design, there are certain elements that work well and likely to be exclusive for flyer and brochure only. Or, in the case of book cover design, it also has its special criteria and factors that will make more people in picking the book, and hence more sales. The one and same design cannot and should not be duplicated for online purpose. Design for web calls for other elements such as the ease of browsing, the user-friendliness aspects, the loading speed, etc.
Web Design – Simplicity Is The Safest Design
Simplicity is probably the safest guideline for most website in terms of web design. Look at Amazon.com and Ebay.com websites. Their simplicity makes us re-think how we design our website. These sites are raking in huge amount of sales. Certainly there are other elements which play an instrumental role in their success, which we will address in upcoming posts/articles.
Do use some discretion in interpreting the simplicity factor. In other words, if you run a photography business, you simply cannot have a website that in too simple in design. However, there must be a balance between graphics and written content.
Finally, website is viewed by visitor but the road to your website is built through both human and ‘robot’ activities. A graphic intensive website tends to be rated poorly by the search engine ‘robot’. Hence, web design needs to strike a balance between human and robot accessibility.
Outsourcing your web design to Feasible Marketing will give you a fully optimized website.
Posted under Web Design
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