A Critical Picture Of Web Design

On one end of the spectrum, the established design companies are pitching on quality web design with the integrity of being around for some years. On the other end of the platform, the home-based workers) are pitching on low cost while claiming standard that challenges the well established competition!

Most web design (freelancers in Malaysia are still clinging onto a salaried employment. They are all people without an office setup. Therefore, they can afford to charge a price way below than the standard industry rate. Sometimes, this will annoy the competitors as it is quite impossible for the big boys to lower their charges to compete. As time passes the established companies experience they are losing out their piece of cake! As a result, they try to add more value to their services.

You Can Add Value, We Can Too!

Well, the home-based fellas are not going to loosen their grip on this money pie! Therefore, they too add more value to their web design service. If you do some searches around, you will notice that most of the packages marketed by the web design houses are also provided by the freelancers. You need SEO added to the web design package? The freelancers can deliver an equally good job but at a cheaper price.

Website Design Standard Differs

Most business owners do not realize that the user-friendliness) and the amount of website traffic are not significantly influenced by design beauty. A beautifully designed web will earn its rightful owner the vain sound of ‘Wow’ at its best. Regardless of whether you like it or not, this is the grave reality of most business web. That boils down to the realistic definition of web design quality.

The quality of website design is not equivalent to the pleasing of the eyes, though that is important. But if that is all a website is great at, then the website designer has failed in its professional ethics.

By looking at the number of visitors to a web, you will be shocked that most beautifully design websites are rarely found on top 10 of search engine. In reality, 99% of these websites have ZERO visitors. That does not mean that your web should be poorly designed. Have a gorgeous web but make sure you do not overlook other elements such as great information, simple navigation, quick loading time, etc.

Freelance Web Design In Malaysia

Who are the freelancers that this site praise without reservation? We are a group of after-office-hours-workers! Actually, (many of the {freelancers|after-office-hours-workers) have a salaried employment in the design companies. That would shed some clue on the comparison of quality! Most after-office-hours-workers are trying to make some extra income to augment their family finances. They are surely late-nighters. They sacrifice their family time. These are the real cost of after-office-hours-workers.

Give the freelancers a chance and you will likely find one who is highly qualified but at a much more affordable price!

The Basics Of Video Editing

video editing is the process of putting everything together and making a final video out of the raw footage, recording and images. Professional video editing such as those in the movie requires high end equipment as well as experience in different specialized field. Video editing for business video can range from very high end project to very raw-type of video.

When it comes to online video, we see a wide variety of them all over the internet. This is evident in the number of videos on YouTube and other video sharing sites. Video is a very effective tool for online marketing. It boasts the highest conversion rate compared to other tools available to a marketer or business. If you have yet to tap into the power of online video, it is time to consider this tool for more profitability.

Video Editing For Business Video

As mentioned above, there is a wide range of business videos. The high end videos include corporate branding and product or service type of videos. These types of video aim at communicating confidence and trustworthiness to the prospects. Editing this type of video requires more elaborate skills and higher end equipment. Though the big production companies were the ones who dominated this market, many outsourcing companies are now able to produce video that approaches the high end quality video similar to TV commercial. The best part is these outsourcing companies will not charge you a bomb. You can get a professional corporate video from these outsourcing companies at a very affordable rate today.

Video Editing By Freelancers

The internet has made tremendous changes in terms of accessibility to people with specialized skills and ability. In particular, freelancers have moved online now to get a share of the work. Video editors have also moved online to provide quality services to businesses. Feasible Marketing is one such entity that provides an affordable video editing and video production services to local and global businesses. As business owner, you now have the advantage of getting professional quality video editing without paying the price of big production companies. Often, the price of a professional video can be as affordable as 3-figure budget or the most 4-figure budget, depending on the type and length of the video.

Whichever way you look at it, business owners who have limited or tight budget can now access powerful tools like video and compete with the big corporation. This is an area where many business owners have neglected and overlooked. If you have not utilized the medium of online video for your business, it’s time to arm your website with some professional video before your competition goes too far ahead of you.

Video Editing Software and Hardware

Editing video requires software. Again there is a wide range of software which can get the job done. The high end software is definitely expensive and also requires training. Furthermore, the requirements of the computer for high end video editing software can be very high too. The hardware cost can be a barrier of entry to most people.

The low end type is very user friendly and can be learned by anyone. Of course, the low end software has limited, basic functionality. Also, the low end software only requires minimal elaborate hardware. Knowing some basic editing skill can be handy in editing basic footages such as those where you stand in front of the camera and talk.

Outsourcing your video production and video editing to Feasible Marketing can be a very viable option to consider for producing your corporate and sales video.

Posted under Video Editing

Is Outsourcing For Your Business?

Outsourcing is not just for certain businesses or small businesses. In reality, outsourcing is for EVERY business.  When you outsource some of your business activities or process appropriately, you will see greater cost containment and greater profit margin. Businesses which did not grow, stayed stagnant or were wiped out in economically tough times were the ones which did not utilize outsource services or did not have the correct outsource system. Outsource can be a great leap to scaling up your business scope and expansion.

Great Outsourcing Doesn’t Come Overnight

You need to be realistic when it comes to outsourcing some of your business activities or process. When it comes to hiring staff or employee, you take all the trouble and cautionary measures to screen and choose the right candidate, evaluate and appraise their skills and attitude before you making the final decision to employ a new staff. When you have a staff with much room and potential to grow and contribute to your business, you as business owner will be more than willing to invest in this ‘good’ staff so that he or she will be loyal and contribute more down the road.

Working with outsourcing company is very similar to hiring an employee. Not all outsourcing companies or outsource service providers are the same.  You need to spend some time to research the strengths, reputation and quality of various outsource service providers. This may take up some of the valuable time for your business. But the effort invested will be worthwhile and you will see prominent results when you have found your outstanding outsource partner.

Great Outsourcing Needs To Be Cultivated

Outsourcing is a long run affair for your business. If you treat your outsource activities or process as short term and temporary, it will be so and you will likely experience minimal benefits from the outsource exercise. Because you are not doing outsource for the right reason. You need to deliberate your outsourcing plan carefully before plunging in. Outsource is not and should not be treated as a stand-in or replacement. It should be a vital part of the business process that should lower the cost and hence increase profitability, rather than a component that takes care of things on an emergency or contingency basis. Once a particular process or activity is outsourced, it should be fine-tuned and developed further for greater efficiency, greater cost reduction and greater profitability.

Outsourcing Is Your Business Partner

Partnership in business should have contribution to a business in terms of cost savings and/or more sales. Your outsource service providers will be the same. They are your business partners. Treat them with the respect they deserve. They are helping you in containment or reduction of your cost. They are actually contributing to your profit margin, though they do not share in your profit. No doubt, they want or need your business. But they do have their expertise and integrity as a service provider. Treat them like you would treat a partner. Work with them to develop a better and more efficient outsource system. This will build a win-win situation that make two businesses profitable.

Human being is subject to certain unchangeable law of nature. Most people like to be treated with respect because they have self-esteem. Sometimes, money takes priority. But, often integrity and self-esteem are beyond monetary value. When you make a person feel important and valuable, they will go the extra mile to give you more than what you paid for. Often, many more times. So, treat your outsource service provider as you would like to be treated.

For quality outsourcing services, contact Joe at Feasible Marketing today. Feasible Marketing provides outsource services such as web design, SEO, online marketing, video editing, video production, mobile web design and many other quality services that will save you huge amount of money. Call us today at 6016-201 3138 (Joe) or email us at joe@feasiblemarketing.com.

Posted under Outsourcing

What You Need To Know About Web Design

Web design is the first thing that comes to mind when one talks about building a website. Conventionally, web design is normally handled by graphic designer. What appears in your mind when we talk about web design? A nice looking and attractive webpage? Flash with lots of motion and flashy graphics?

Most of us including business owners have similar concept of web design. There is nothing wrong with that. However, we need to be aware that what works well in the offline world may not work online. In fact, if you do everything the same as you would for designing your flyers, brochures, and other printed media, it will not work. Yes, it will not work. It will fail you miserably. That is one major reason why most business website has ZERO traffic and visitors. Most of the visitors that appear at the website were either from offline advertisement, online advertisement or through other forms of offline activities.

Wed Design For Offline Purpose

Graphic designers in the past were not trained to designed for website. Soon they learned why the website they designed was not fit for online webpage. Still there are many web designers out there who have no clue what are the important considerations for online media. There are still plenty of business websites that were designed by the old school of designers. Some have realized the drawback and re-designed their website.

Is it wrong to design your website just like you would for offline medium? No. There is definitely nothing wrong if, and only if, you rely solely on offline means to drive visitors to your website. Yes, it still serves good purpose. But, if that’s all a website could accomplish, it really defies to be called a website, which means a site of information on the world wide web. The web is virtual and seamless. Hence the visitors, at least the majority of them, should have arrived there through online channels. This may sound a bit extreme and unforgiving.

Web Design Is More Than Just Design

Web Design is certainly more than just design because the design is for the web. Just as with flyer design, there are certain elements that work well and likely to be exclusive for flyer and brochure only. Or, in the case of book cover design, it also has its special criteria and factors that will make more people in picking the book, and hence more sales. The one and same design cannot and should not be duplicated for online purpose. Design for web calls for other elements such as the ease of browsing, the user-friendliness aspects, the loading speed, etc.

Web Design – Simplicity Is The Safest Design

Simplicity is probably the safest guideline for most website in terms of web design. Look at Amazon.com and Ebay.com websites. Their simplicity makes us re-think how we design our website. These sites are raking in huge amount of sales. Certainly there are other elements which play an instrumental role in their success, which we will address in upcoming posts/articles.

Do use some discretion in interpreting the simplicity factor. In other words, if you run a photography business, you simply cannot have a website that in too simple in design. However, there must be a balance between graphics and written content.

Finally, website is viewed by visitor but the road to your website is built through both human and ‘robot’ activities. A graphic intensive website tends to be rated poorly by the search engine ‘robot’. Hence, web design needs to strike a balance between human and robot accessibility.

Outsourcing your web design to Feasible Marketing will give you a fully optimized website.

Posted under Web Design